The largest book retailer in the world is opening up its online store to the public this month.
Amazon Prime Books, the company’s flagship online bookseller, will offer books for sale to its millions of customers from across the globe, including more than 30 million people living in China.
Prime members can order online at Amazon.com, and they can buy books in physical bookstores.
The company said the move is designed to “enhance our ability to provide customers with more personalized and convenient book purchases, particularly for China’s growing Internet-connected book community.”
Prime members have a 30-day free trial period to buy a book, but that trial will be limited to about 30 days, Prime said.
Amazon said it will also offer additional titles from its Amazon Video library in the coming weeks.
Prime books are currently available in the U.S., U.K., France, Germany, Italy, Spain, Israel, South Korea, the Netherlands, Austria, Brazil, India, New Zealand and Australia.
Amazon launched Prime in 2009 and has since expanded its offerings to include ebooks and audiobooks, which are typically available through its Amazon Prime app and on other platforms.