Macbook air users can now purchase book covers online, for as little as $2.99, thanks to a new program that aims to encourage book buying in India.
Macbook users in India can now book book covers for as low as $1.99 per page, and they’ll also get 10% off on their next purchase of any Macbook book, Macbook app and Macbook accessories.
The new program is being run by an outfit called Macbook Cover, and it’s part of an effort by the company to get the Indian market on board with its Macbook line.
Macbook Air and other high-end laptops have been an essential part of Indian consumers’ travel and work lives for years.
India, however, is a country that has historically struggled with the rise of e-commerce, with online retail outlets having become popular there.
The country has been plagued by severe power outages and disruptions due to ongoing protests in the wake of the 2014 demonetisation drive.
The Apple-led rollout of a massive government shutdown in October 2016 also meant that many Indians faced long delays and lost hours of work to Apple’s Macbook Pro.
The Macbook Book Air has traditionally been a major part of the Indian economy, especially for those who are working in the IT sector.
The Macbook has also been a popular choice among the country’s youth, as it has become a common way of accessing the internet and getting things done online.
India has traditionally had a large number of startups and smaller startups, and a number of tech-focused companies have cropped up, such as Zendesk and Flipkart.